As a tinkerer I tend to take traditional tools and apply them to day to day things. In the current start up I am at, I sometimes work on business development as well as investor relations. Which means making phone calls and emails to people that may or may not want to hear from me. And it is sometimes very difficult to gage someones interest level.
Most people try to use read receipts for emails they send out to confirm someone opened their email. This works some of the time but to me it feels invasive to the receiver. So instead of using this method I add tracking to links I send to individuals. For example I was approaching some resorts about our products and during the call I said I can send them some sample websites we manage and market. A pretty standard thing to do. But the links I provide display like this
Silver Lake Resort - in Orland, FL
The part in red is they key. I insert an identifier for the contact which allows me to then via analytics see if that person went to the site, how long they stayed, how many page views etc... Which gives me a much better idea of the person's interest. For those using Google Analytics go to the Content section, then the Content Drilldown and then search the identifier.
I am now getting my fellow co-workers into this habitat and they are enjoying it. There is a thrill of knowing what you emailed out was used by the recipient and gives you more confidence when you know they have spent sometime looking at your website(s).
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