1 - Have quality tweets in place before you do a big follow campaign.
I always make sure I have 3-4 good quality tweets on my profile before I start following a bunch of other people or if we are doing a big email blast with a twitter follow badge on it. The strategy here is that people may not know your company, may not know what twitter is or may not be sure how you are using twitter. So all of these people may come to your twitter page and if you have 3-4+ good quality tweets then those potential followers have a higher propensity to start following you. I know it seems basic but we have all been to some company twitter pages and bounced due to bad tweets.

2 - Be A Magpie .com = FAIL (not linked on purpose) - This tool, if you will, basically allows companies to use willing twitter accounts for their advertisements. The willing twitter accounts get paid for selling their souls and the company may get a short term boost. But this is not conversation this is advertising. This strategy may work in the short term but long term this is not a social media strategy it is a gimmick. Let the conversation happen naturally. As a company you can provide fuel to help the conversation happen but let it naturally be set on fire.

Don't get me wrong I am all for affiliate marketing on twitter but used in the proper useful context. An example would be someone tweets "looking for a good flight deal. Ideas?". A smart affiliate would @reply with a link to some deals where they get a cut.



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