Social media has hit the perfect storm, it is accepted in the "mainstream" and there is a recession. Weird to think about it but that is the perfect storm for businesses to jump into social media. All the talk with my senior exec friends is leveraging Facebook, Twitter, blogging etc... The main reason they are talking about social media is because it is essentially free. Which with a recession "Free" is always a good thing. That coupled with millions of people using these applications it is the perfect storm.
This perfect storm is going to produce some amazing business social media (see Burger Kings Sacrifice a Friend app) and it will create even more dreadfully awful business social media (see thousands of Facebook pages that create no value). Companies are not blind so they know they need to figure out a "strategy" for social media but they never take the time to understand it. Hence some really bad social media comes out of these companies. And this bad social media can come back to bite you in the ass.
So I am going to start posting weekly about social media - how it should be done, examples of good and bad, strategies, growing your followers and more. To start I am going to post my 5 Tips for Businesses Using Social Media.
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