We all know the buzz around how Barack Obama's campaign utilized social media to its fullest potential. And played a huge role in his victory.

Finally a big company with the time and money has done a nice brief on how they did it. Edelman, of PR fame, has created Barack Obama's Social Media Tool Kit that you can read here.

Lots of good stuff in it. One of the many gems I took from it was blogger conference calls.

Also checkout the Obama iPhone App. I thought it was pretty ingenious.

Thanks Mashable for the original find!