1- Read the Clue Train Manifesto
This book will give you the best overview of how social media is turning business on its head. The book is $10 and it is a quick read. No excuses!
2- Don't Just Push Your Product
Companies see social media as another "channel" to sell their product and thats it. Yes social media can help you sell more products but let's see if this annoys you.
Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product Buy My Product
As you will learn in the Clue Train Manifesto there are conversations happening out there about your products or industry and you can either join the conversation or lampoon the conversation with your selling. Obviously lampooning is not going to work longterm. The internet has truly given the consumer the power so as a company you must talk with them not at them.
3- Make it Normal Conversation
Don't use jargon or PR talk when you use social media. The term social means people use it to be social which inherently means fun. So talk with people as a human not as a company talking to a customer.
4- PR Has Changed
The old model of PR is dead. Read this post from TechCrunch. It was written for startups but it applies to almost all businesses.
5- Opposite of Nike
Don't just do it! Businesses do this all the time. Oh we need a blog, we need to twitter, we need to Digg etc... This goes down the food chain of a company and someone does all this stuff really quick just to appease the boss or whoever wanted to jump on the social media bandwagon. They just do it and it fails. I call this the H.I.P.P.O. Effect. Think your social media strategy through.
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